Congratulations to the men’s basketball team for winning the USA South Championship! Read more about the game

Program Director, Marketing & Assistant/Associate Professor of Marketing

Position Announcement: Mary Baldwin University invites applications for Program Director of Marketing who will also serve as a faculty member at the rank of Assistant or Associate Professor.

MBU is committed, through its mission, to “empowering tomorrow’s inclusive leaders to lead lives of purpose and professional success.” With our university’s trajectory of success over the past 181 years, we have solidified our place as a small, innovative coed university that provides opportunity and career preparation for a diverse population of students while meeting the needs of today’s workforce and enhancing the local community through creative partnerships. We are especially committed to fostering a climate of innovation, talent, and economic growth in the Commonwealth of Virginia.

Program Directors serve as the lead faculty for their respective programs and the primary liaison between the University and their degree-granting program and are responsible for ensuring a high-quality education and an inclusive climate for all students. They are the brand managers for their respective programs and serve as that program’s primary advocate. 

Reporting to the Associate Dean of Palmer College’s School of Business this individual will serve as the architect of a new Bachelor’s degree program in Marketing. Working closely with the Dean of the Palmer College of Professional Studies on program strategy, the Learning Design team on program development and launch, and a cross-functional team of academic advisors, career coaches, enrollment management and marketing specialists to bring their program to life. The Program Director will guide the curricular process so that the academic standards and learning objectives of their program emphasize deep comprehension, analysis, synthesis, and application of specialized knowledge, and therefore prepare students for professional success. Program Directors promote learning activities that provide students with opportunities to gain broad conceptual knowledge, professional skills, and experience relevant to their discipline, and to transmit and develop new applications of knowledge.

The Marketing program will be offered as a fully online program offering several career-focused specialization pathways including Integrated Marketing, Marketing Management, Consumer Insights, Digital Marketing, and Sales as well as other specialization pathways to be determined between the Program Director and the Dean.

Additionally, the Program Director will have direct oversight of the residential Marketing and Communications program based on the Staunton, VA campus.

This is a renewable 12 month contract, renewing each July.

Essential Duties and Responsibilities:

Attracting Top Students and Ensuring a Quality Student Experience

Promoting Educational Excellence:

Overseeing Program Administration, Growth, and Continuous Improvement:

Advancing Partnerships and Alumni Engagement:

Required Qualifications:

Applications: All applications must be accompanied by a cover letter and curriculum vitae, and submitted to  Cover letters should be responsive to the mission of Mary Baldwin University as well as the responsibilities and qualifications presented in the job description.