When Vice President of Enrollment Management Jim McCoy asked an incoming student on an Accepted Student Day in spring 2019 why she chose Mary Baldwin, she had a surprising reply.
“I didn’t choose Mary Baldwin,” she said. “You chose me. You wouldn’t leave me alone; you kept sending me stuff all the time — and I knew I wanted to be at a place that would give me that much support.”
Responses like that speak to the success of the recruitment marketing strategy that, beginning in 2017, has re-envisioned MBU as a student-centered, co-ed university offering both an education and an experience.
The effort was led by McCoy and former Vice President of Integrated Communications and Chief Strategy Officer Aimee Rose, whose teams forged a strong and dynamic partnership during a critical time for the university.
Rose recently announced her resignation from MBU effective on June 30, while McCoy will assume the new role of vice president emeritus for administration, overseeing the Office of Institutional Technology and remaining at MBU for a period of time.
Through cohesive leadership and collaboration with their teams and campus partners, they have forged a legacy of success that will resonate at Mary Baldwin for years to come.