Turn your passion into a thriving venture.
Entrepreneurship and small businesses are the backbone of the U.S. economy, providing job opportunities and fostering financial and professional independence. If you’ve ever
dreamed of owning your own business and taking pride in its success, our entrepreneurship certificate program at Mary Baldwin University is designed to bring that dream to life.
Why Study Entrepreneurship at Mary Baldwin?
Through Mary Baldwin’s entrepreneurship certificate, you’ll gain the knowledge and skills to develop, maintain, and grow a business. We’ll explore key entrepreneurial concepts and processes applicable to both start-up ventures and well-established enterprises. A vital part of your learning journey will be gaining an understanding of how organizations contribute to society and the impact of entrepreneurship and commercial activities on the environment.
Our program is crafted to provide you with a practical understanding of how to start and market a new venture or small business operation. You’ll learn effective techniques for analyzing market opportunities, creating and refining products or services, and protecting your intellectual property. We’ll also equip you with the knowledge to navigate the complexities of commercialization, ensuring your business is positioned for success.
Topics covered in this program include market opportunity assessment, product development, intellectual property management, and commercialization strategies. By delving into these areas, you will develop a solid foundation in the essentials of entrepreneurship and small business management.
In our entrepreneurship certificate program, you will explore the disruptive forces shaping markets and industries and harness them to drive sustainable change. Our courses focus on how to glean insights into emerging trends, technologies, and shifts in consumer behavior. Learn how to identify market gaps and develop strategies that challenge the status quo, creating new opportunities for sustainable growth.
- BUAD 104: Perspectives on Sustainability 3 cr.
- BUAD 200: Management Principles 3 cr.
- BUAD 208: Accounting Principles 3 cr.
- BUAD 230: Marketing Principles 3 cr.
- BUAD 306: The Entrepreneur: Starting, Marketing, and Managing A Small Business 3 cr.
- BUAD 209: Financial Decision Making 3 cr.
- BUAD 302: Managing Human Resources 3 cr.
- BUAD 338: Marketing Research 3 cr.
- BUAD 350: Project Management For Sustainable Impact 3 cr.
- BUAD 362: Consumer Behavior 3 cr.
- CE 281: Civic Leadership And Entrepreneurship 3 cr.
Unique student support
The McCree Center for Life Success assists current students and alumni in finding the best opportunities throughout their career development. We work closely with both faculty and employers to identify how your valued education best matches the needs of today’s evolving marketplace.
The Advantages of Academic Certificates
Enhance Your Knowledge and Skills:
Academic certificates provide focused and structured learning. You’ll gain in-depth knowledge and develop practical skills related to entrepreneurship and small business management. This specialized expertise can enhance your career prospects and improve your overall competency.
Advance Your Career:
Academic certificates can open doors to new career opportunities or help you progress within your current profession. Employers often value candidates who demonstrate commitment and expertise by earning additional credentials. It can set you apart from other candidates and increase your chances of securing promotions or higher-level positions.
Gain Industry Relevance:
Academic certificates are designed to align with industry standards and emerging trends. By earning a certificate, you ensure that your knowledge and skills are up to date, making you more relevant and competitive in the job market.
Network Your Way into Better Opportunities:
Pursuing an academic certificate often involves interacting with fellow students, instructors, and professionals in the field. This provides opportunities to expand your professional network and establish valuable connections with individuals who share similar interests or work in related industries. Networking can lead to collaborations, mentorships, job referrals, and other professional opportunities.
Cost and Financial Aid
A great education is worth it. Here’s how Mary Baldwin helps you pay for it: Generous financial aid packages, a broad range of scholarships, transferring maximum credit hours from previous coursework or relevant work and life experiences — the list goes on. Our mission is to help you level up and bring your aspirations to life.