Marketing and Communication (BA)
Spread the word.
Every person, every brand, every business has a story. As a marketing and communication major at MBU, you’ll be the one who tells these stories to best serve organizations and their customers. With classes that cover business fundamentals and creative practices, you’ll gain the skills to tell great stories for small businesses, large corporations, non-profits, and any organizations that want to keep their customers in the know. Available tracks include Communication Studies
and Integrated Marketing.
- Time to Finish
- 4 years
- In Person, Online
- Bachelor of Arts
Why Study Marketing and Communication at Mary Baldwin?
The marketing and communication program at MBU wants you to see and understand the big picture. That’s why we give our students a full range of tools to examine how an organization works behind the scenes and to craft a compelling story to share with the public via promotions, sales, advertising, and public relations.
We combine human communications and practical skills, including writing, video, and web design, so you graduate with a broad base of talents to share with potential employers. Choose a minor or a double major with art, political science, history, or business to further enhance your opportunities. With our small class sizes, student-focused support, and connection to campus and community internships, you’ll position your personal brand for success.
Faculty and Our Teaching Style
When you sit down for class, whether in person or online, your professor may be the dean of the school of business or any number of talented marketing professionals with industry expertise that they can’t wait to share with you.
Courses and Curriculum
Our seminars give students the chance to put classroom learning to work and gain real-world experience as they create a full campaign concept for a client and build professional relationships in the meantime.
Courses in social media and social media theory act as a foundation for many students to develop a career in an ever-expanding area of marketing.
Marketing and communication students consider the professional writing course to be one of the most valuable classes of their academic career, with its dual emphasis on writing and organizational professionalism.
Sample courses and electives:
This survey of media culture examines the history, economic structures, and issues associated with various media industries. Enhances media literacy while exploring the way culture influences and is influenced by media. Develop the skills you need to be an informed cultural critic of media.
Develop the knowledge and skills you need to understand, critique, and implement social media strategies for organizations and individuals. Investigate the professional and ethical use of social media by exploring the history of social media, critically analyzing relationships between social media, audiences, and traditional media, and exploring online entrepreneurialism. Includes skills-building projects with partnering nonprofit organizations.
Learn about the role and development of public relations, and its centrality in democratic societies. Gain practical professional skills by exploring strategies and tactics, research, theory, and the implementation of media campaigns. Hone them through learning projects with partnering nonprofit organizations.
Unique student support
The McCree Center for Life Success assists current students and alumni in finding the best opportunities throughout their career development. We work closely with both faculty and employers to identify how your valued education best matches the needs of today’s evolving marketplace.
Opportunities and Outcomes
Many marketing communication senior seminar projects lend students practical experience. For example, a recent student created a campaign for Goodwill; following graduation, she worked for United Way in Richmond, resulting from her classroom experience.
One recent student internship involved the Alzheimer’s Association of Tidewater; another, the Capital Beltway Warriors (a National Guard organization). Both projects required the participating students to create and execute marketing campaigns for each organization.
The marketing and communication program prepares you for a variety of career options. Some recent graduates are building their brands as:
- Program director for a college theatre department
- Economic development coordinator
- Social media consultant/custom furniture maker
- Director of a Montessori school
- Environmental activist/river guide
- PhD candidate
Cost & Financial Aid
A great education is worth it. Here’s how Mary Baldwin helps you pay for it: Generous financial aid packages, a broad range of scholarships, transferring maximum credit hours from previous coursework or relevant work and life experiences — the list goes on. Our mission is to help you level up and bring your aspirations to life.
MBU helps you fast-track your path to a bachelor’s degree with the opportunity to transfer up to 18 credits (6 courses) through direct course equivalents from the Virginia Community Colleges System.
- Cost per credit hour: $486
- Credits required for a bachelor’s degree: 120