The Office of Integrated Communication plays a pivotal role in promoting Mary Baldwin’s brand, building its reputation, and fostering effective communication within the campus community. With a multifaceted approach, we take up various activities to enhance the university’s image, engage students, faculty, and staff, and advance MBU’s strategic goals.
Hours: Monday – Friday, 9 a.m. – 5 p.m.
Staunton Innovation Hub
P.O. Box 1500
Staunton, VA 24402
One of the primary responsibilities of the office is developing and implementing marketing campaigns and strategies. This involves creating compelling content for digital and print media, designing advertisements, managing social media channels, and coordinating outreach initiatives. By crafting consistent and impactful messaging, the office ensures that the university’s brand identity is effectively communicated.
Additionally, the office manages internal communications channels, such as newsletters, our intranet, and campus-wide emails. It plays a crucial role in disseminating important information, news, and updates to the university community. This includes promoting events, highlighting faculty and student achievements, sharing policy changes, and fostering a sense of belonging and pride among members of the campus.
Our office collaborates with various departments, colleges, and administrative units to support their marketing and communication needs. This can involve providing guidance on branding, creating promotional materials, coordinating media relations, and advising on effective communication strategies.
Overall, we serve as a central hub for strategic marketing, branding, and internal communication efforts. By leveraging our expertise and resources, you can help shape the university’s narrative, engages the campus community, and contributes to the overall success and reputation of the institution.