Phoebe Schweizer West

Phoebe West serves as associate vice president of brand strategy and creative direction at MBU. Her two decades of experience working in marketing and communication have spanned various sectors including education, non-profits, healthcare, and small businesses in the U.K., Switzerland, and the United States. Her boutique and personal approach to branding and creative direction have garnered many awards, including the American Marketing Association’s Best in Campaign award, two gold and three silver ADDYs, among others. Her creative leadership supports institutional goals, increases revenues and brand reach, and engages stakeholders.

At MBU, she works collaboratively across the institution translating key strategic initiatives into internal marketing, admissions, and fundraising campaigns. Together with her colleagues, she has celebrated record enrollment numbers, launched a college of health sciences, doubled the endowment, and led two comprehensive rebrands.

As co-leader of the integrated communications team, she oversees creative media production, design, and content creation for various university marketing initiatives that bring the Mary Baldwin University brand to life.

Phoebe holds a B.A. in intermedia arts and a minor in German from Hollins University.