Marketing & Communication Certificate
Innovate and succeed with integrated knowledge and skill.
Both products and services — and the channels we use to promote them — are more complex than ever before. For that reason, the worlds of marketing and communication are converging, forming an integrated industry that drives communication solutions and directly impacts a company’s success. Mary Baldwin’s marketing and communication certificate is designed to provide a strong foundation in both public relations and marketing knowledge.
- In person, Online
- Undergraduate Certificate
Why Study Marketing and Communication at Mary Baldwin?
Our program is designed to equip students with the managerial and organizational skills needed to refine key messaging, position brands effectively, and maximize the success of products and services both now and in the future. By combining essential skills in research, writing, design, and analytics, you’ll play a pivotal role in driving business decisions and leading strategic marketing planning.
Through our curriculum, you’ll gain a deep understanding of the latest trends and best practices in digital marketing and communications. You’ll develop intercultural competency and understand how branding works across cultures and internationally. Our experienced faculty will guide you in mastering the art of research, crafting compelling content, creating visually appealing designs, and harnessing the power of analytics. You’ll develop the skills necessary to make strategic decisions, drive impactful marketing campaigns, and excel in this ever-evolving field.
Taught by experienced marketing professionals, our program offers case studies that focus on real-world applications of marketing research and communication strategies. You’ll learn how to diagnose problems, iterate solutions, and evaluate effectiveness using proven methods and techniques. From advertising analytics and marketing campaign strategy to crisis management and brand repair, this program covers a wide range of essential insights.
- BUAD 230, Marketing Principles
- BUAD 338, Marketing Research
- BUAD 362, Consumer Behavior
- COMM 115, Mass Communication
- COMM 240, Principles of Advertising
- COMM 260, Principles of Public Relations
- COMM 300, Integrated Campaigns OR (an approved 300-level substitute)
Unique student support
The McCree Center for Life Success assists current students and alumni in finding the best opportunities throughout their career development. We work closely with both faculty and employers to identify how your valued education best matches the needs of today’s evolving marketplace.
The Advantages of Academic Certificates
Enhance Your Knowledge and Skills:
Academic certificates provide focused and structured learning. You’ll gain in-depth knowledge and develop practical skills related to marketing and communication. This specialized expertise can enhance your career prospects and improve your overall competency.
Advance Your Career:
Academic certificates can open doors to new career opportunities or help you progress within your current profession. Employers often value candidates who demonstrate commitment and expertise by earning additional credentials. It can set you apart from other candidates and increase your chances of securing promotions or higher-level positions.
Gain Industry Relevance:
Academic certificates are designed to align with industry standards and emerging trends. By earning a certificate, you ensure that your knowledge and skills are up to date, making you more relevant and competitive in the job market.
Network Your Way into Better Opportunities:
Pursuing an academic certificate often involves interacting with fellow students, instructors, and professionals in the field. This provides opportunities to expand your professional network and establish valuable connections with individuals who share similar interests or work in related industries. Networking can lead to collaborations, mentorships, job referrals, and other professional opportunities.
Cost and Financial Aid
A great education is worth it. Here’s how Mary Baldwin helps you pay for it: Generous financial aid packages, a broad range of scholarships, transferring maximum credit hours from previous coursework or relevant work and life experiences — the list goes on. Our mission is to help you level up and bring your aspirations to life.