College Names New Vice President for Enrollment Management

June 13, 2014

Mary Baldwin University has hired a new vice president for enrollment management to oversee admissions across the institution, including the Residential College for Women; non-residential adults and online students; and the graduate programs in education, health sciences, and Shakespeare and Performance.

Lois Hicks Williams, who comes to Mary Baldwin from Catawba College in North Carolina, will begin her new role on the Mary Baldwin campus in Staunton in early August.

Mary Baldwin officials are eager to welcome Williams, who brings comprehensive experience in undergraduate residential liberal arts recruitment, retention, and financial aid; experience with adult and non-traditional students on campus and in off-site centers; as well as graduate recruitment.lois_williams

“This is an unusual combination of successful experiences that matches the distinctive array of programs at Mary Baldwin,” said Mary Baldwin President Pamela Fox. “Moreover, Lois is committed to the personalized, transforming education that is the core of our mission, and she understands the connection between the liberal arts and career preparation as the strongest preparation for life in our current world. We are very eager to welcome her.”

After earning her degree in mass communications at Emory and Henry College, Williams earned a master’s degree in counseling and human development from Radford University.

She has demonstrated a continuous progression of responsibilities and accomplishments at several liberal arts colleges during her career, beginning at her alma mater, Emory and Henry, where she began as admissions counselor and later served as director of financial aid and registrar. She served as director of financial aid at Pfeiffer University in North Carolina, and subsequently as dean of admissions and financial aid at Stetson University in Florida before assuming her position at Catawba in 2009, where she assisted the college in reaching record enrollment.