New Associate Vice President of Alumni Engagement

Mary Baldwin University’s office of advancement recently named alumni relations expert Jasmine Carter its new associate vice president of alumni engagement. 

“We are extremely excited to have Jasmine join our team,” said Vice President of Advancement Chuck Davis. “She comes highly recommended — and with a demonstrated track record of experience at terrific institutions where she’s built and managed programs that have successfully supported a diverse range of alumni.” 


Carter is an award-winning higher education veteran of nearly 20 years who specializes in bridging student engagement programming and alumni support. 

Over the course of her career she’s worked for five universities ranging in size from Division I titans with 30,000-plus students, to intimate private institutions with just a few thousand. Recent positions include serving as executive director of alumni engagement for Texas Woman’s University, and director of alumni relations and engagement for Southern Methodist University. She holds an MBA in strategic management from the University of North Texas. 

“ Jasmine has a very sophisticated understanding of what it takes to build programs that meet the needs of a diverse alumni base. And perhaps as important: A genuine warmth that’s infectious.”

Vice President of Advancement Chuck Davis

Davis says Carter’s experience building programs on both the student and alumni sides of the enterprise makes her an ideal fit for Mary Baldwin. He sees her playing a pivotal role in helping MBU expand lifelong learning opportunities for all alumni.  

“Jasmine is an expert at creating programming that builds rich relationships with current students, and sets the stage for them to become highly active alumni,” said Davis. Meanwhile, “she knows how to work with campus partners to create the kinds of valuable growth and development opportunities for alumni that enable them to better engage with Mary Baldwin as their ‘University for Life.’”

Carter plans to use knowledge gleaned from working with an array of schools, colleges, and offices within different universities to cater opportunities to specific alumni groups — and supercharge networking opportunities. 

“I’m thrilled to join the advancement team at Mary Baldwin, an institution with such a rich history for inspiring excellence,” said Carter. “I am passionate about engaging alumni in meaningful programs and thoughtful relationships that lead to lifelong engagement. I look forward to advocating for alumni, students, and other MBU stakeholders.”

Interested in learning more about alumni engagement opportunities at MBU?

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