The Incredible Success of MBU’s 2024 Day of Giving

MBU’s 2024 Day of Giving was a massive success, raising more than 125% of the day’s fundraising goal and pushing the already successful “All In” campaign to new heights.

President Stein, Chrissy Stein, and alumni Melissa Patrick ’78 and Claire Carter Bell ’76 were All In for this year’s extraordinarily successful Day of giving.

By the numbers, Day of Giving 2024 proved the MBU community’s inspiring commitment to our institution’s future. With 752 gifts from 630 donors and a total of $692,556 raised, an increase of over 30% from last year’s dollars raised (with mailed in gifts still arriving), this Day of Giving proved that All In is more than a catchy slogan. There were 164% more first-time donors this year than last year and younger alumni gave 183% more than last year.

Those numbers bolster the All In campaign’s impressive results, bringing the fundraising total since July 2023 to over $3.7M

According to Mary Harvey, vice president of advancement, “We have endeavored to increase engagement with our alumni and donor community and bring them into the university’s strategic planning process this year.  We don’t just need their financial support, we need their ideas and we’ve asked them to be involved and connect with us like never before.  This historic day is just one of the ways our alumni have answered the call and we are so grateful.”  

The “Day of Giving” shines a spotlight on the power of collective action. Every gift, no matter the size, contributes to a larger wave of impact that touches every corner of the campus. From scholarships that open doors for deserving students to funding for innovative programs that drive academic and extracurricular excellence and investing in updating and maintaining Mary Baldwin’s campus home, the contributions made on this day fuel the future of MBU and reinforce the community’s commitment to making a meaningful difference in the world.

Joseph Debraggio, director of annual giving, explains the impact these gifts will have, “every aspect of the student experience here at Mary Baldwin will be enhanced by the gifts from Day of Giving. The generosity of our community will bring outstanding students here and give them the tools and environment they need to thrive. We are a small but mighty school and every gift is important so to see the overwhelming support on Day of Giving was inspiring.”

To every member of the Mary Baldwin community, from the past, current, and future students, faculty, staff, and more who will benefit from these gifts, thank you.

While Day of Giving might be over, there’s still time to add your commitment to MBU’s future and show how All In you are! Visit MBU’s giving page to make your donation today.