Sports Management (Minor)
The game is changing. Be ready to run it.
The sports industry is a multi-billion-dollar global powerhouse that’s evolving faster than ever. With lifestyle trends, entertainment demands, and economic growth reshaping the sports world, the need for skilled professionals behind the scenes is accelerating. An education
in sports management gives you the skills today’s sports organizations demand. Whether you hope to work for a professional franchise, run major athletic events, or drive brand engagement in a digital-first world, this program positions you at the heart of it all.
- FormatOn Campus, Online
- Degree(s)Minor
Next steps
Why study Sports Management at MBU?
According to the U.S. Bureau of Labor Statistics, nearly 109,000 job openings in sports management-related roles are expected every year—a clear signal that this field is not only competitive but thriving.
MBU’s Sports Management minor will teach you the practical, fundamental components of sports management needed for these jobs, such as:
- Event and facility management
- Marketing, fundraising, and public relations
- Digital skills like data analysis and live-stream production
- Sponsorship and contract negotiations
- Leadership and personnel management
- Ethical practice
MBU also offers a number of unique, hands-on opportunities for Sports Management minors. Students have the opportunity to work on marketing projects for the York Revolution minor league baseball team and to make guided site visits to the NHL, NFL, NBA, and MLB in New York, NY. On campus, they can also manage Fighting Squirrels sports teams to get season-long experience in sports promotion and organization.
Careers
Pursue diverse career options such as:
- Athlete Business Manager
- Athletic Director
- Arena Operations Manager
- Audience Engagement Specialist
- Club Marketing Manager
- Sponsorship Coordinator
- Sports Agent
Next steps
Sample Courses
This course gives students in the minor the opportunity to synthesize and reflect on business fundamentals as they relate to sports management. It introduces the student to sports management career opportunities and to sports principles as they apply to management, leadership style, communication, motivation, and entrepreneurship. Students will have the opportunity to examine the fundamental components of sports management through research, investigating such topics as: personnel issues, event and facility management, marketing, promotions, leadership, budgeting, fundraising, ethics, sport law and public relations.
This course introduces students to psychological theories and practices that can be used in sport settings. Emphasis is placed on examining current research and applied methods to address issues including the psychological well-being of athletes and athletic performance enhancement through psychological skills training.
This course focuses on the strategy, development, and execution of sponsorships in sports and live events. Students learn how to evaluate sponsorship assets, pitch to potential partners, develop activation plans, and measure success. The course combines case studies with hands-on projects to prepare students for roles on both the brand and rights-holder side of the sponsorship equation.
Our Faculty
Our faculty is made up of a dynamic blend of passionate educators and industry leaders. With their insights and expertise, they are nurturing future leaders and innovators ready to tackle global challenges with confidence and competence.
