Sports Management (Minor)
Turn passion into profession and kickstart your career.
This minor will prepare students for management careers in professional athletics organizations, including leagues, teams, and players associations. Courses focus on the administrative side of the sports industry with
special attention to athlete management and current industry events. This minor also connects students with industry professionals through program connections to organizations like the York Revolution and the NHL.
- FormatOn Campus, Online
- Degree(s)Minor
Next steps
Why study Sports Management at MBU?
Exercise has become a major worldwide industry that is constantly evolving. From digitally streamed and marketed sports entertainment to the growing interest in specialty gyms and fitness influencers, MBU will prepare you with the business and organizational tools to compete in these ever-changing industries.
In the Sports Management minor, you’ll learn the practical, fundamental components of sports and fitness management, such as:
- Event and facility management
- Marketing, fundraising, and public relations
- Leadership and personnel management
- Sports law and ethical practice
MBU also offers a number of unique, hands-on opportunities for Sports Management minors. Students can manage Fighting Squirrels sports teams to get real-world experience in sports promotion and organization. They can also intern as assistants to athletic trainers at the Physical Activities Center to learn the logistics of fitness facilities management.
Careers
Pursue a diverse career paths through MBU’s Sports Management minor:
- Athlete business manager
- Athletic director
- Arena operations manager
- Audience Engagement Specialist
- Club marketing manager
- Sponsorship Coordinator
- Sports agent
Next steps
Sample Courses
This course introduces students to sports management career opportunities and to sports principles as they apply to management, leadership style, communication, motivation, and entrepreneurship. Students have the opportunity to examine components of sports management through research, investigating such topics as: personnel issues, event and facility management, marketing, promotions, leadership, budgeting, fundraising, ethics, sport law and public relations.
This course gives students in the minor the opportunity to synthesize and reflect on business fundamentals as they relate to sports management. It introduces the student to sports management career opportunities and to sports principles as they apply to management, leadership style, communication, motivation, and entrepreneurship. Students will have the opportunity to examine the fundamental components of sports management through research, investigating such topics as: personnel issues, event and facility management, marketing, promotions, leadership, budgeting, fundraising, ethics, sport law and public relations.
This course focuses on the strategy, development, and execution of sponsorships in sports and live events. Students learn how to evaluate sponsorship assets, pitch to potential partners, develop activation plans, and measure success. The course combines case studies with hands-on projects to prepare students for roles on both the brand and rights-holder side of the sponsorship equation.
Our Faculty
Our faculty is made up of a dynamic blend of passionate educators and industry leaders. With their insights and expertise, they are nurturing future leaders and innovators ready to tackle global challenges with confidence and competence.
