Business & Technology Neighborhood
Welcome to the Business & Technology Neighborhood at Mary Baldwin University! Students in this neighborhood tend to have analytical minds and are strong strategic thinkers.
During your first year at MBU, you’ll live with other Business & Technology students in the Woodson Residence Hall. You’ll also study and take classes together, and enjoy special activities tailored to your interests.
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The Majors
Business & Technology Neighborhood majors share a focus on analysis, strategy, and problem-solving. All foster critical thinking, adaptability, and collaboration, preparing students to navigate complex challenges in diverse industries. Learn more below!
At Mary Baldwin University, we believe in shaping the next generation of forward-thinking leaders who can drive positive change. Join us and become part of the movement that redefines the purpose of business.
Do you want to impact how brands connect with consumers? Do you want to solve problems, tell compelling stories, and develop strategies that help businesses grow? If so, our Marketing program may be perfect for you.
In Mary Baldwin’s mathematics program, you’ll work closely with faculty who are deeply committed to teaching, and to the academic and personal growth of each student. From the most abstract concepts to the most dynamic real-world scenarios, you’ll explore essential ideas with expert guidance and support.
Why is Mathematics in this Neighborhood?
Our Mathematics program teaches strong analytical and problem-solving skills. These skills are increasingly in demand at businesses across industries for data analysis, consumer behavior modeling, financial modeling, operations optimization, market trends analysis, and more!
Strategic communication is the process of delivering information that advances an organization’s objectives, whether between the organization and employees, government agencies, or non-profit agencies. It involves understanding the audience, creating the message, and using the most effective channels to deliver it.
A major in Strategic Communication typically focuses on preparing students for careers in marketing and communication, with an emphasis on developing strategic approaches for organizations to reach and engage target audiences. Strategic communication includes careers in advertising, marketing, PR, digital strategy, and social media, all of which involve utilizing language, and often photographs and video, to distribute a company or organization’s message both internally and externally. It also covers the critical topic of Crisis Communication.
Coming in Fall 2025!
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The Business and Technology Neighborhood is a vibrant community of entrepreneurial thinkers, brilliant marketers, creative problem-solvers, and technological boundary breakers. It’s a fun and dynamic place for digital thought leaders and strategic creatives to connect, innovate, and re-design the future.
Clayton Smith, Program Director, MarketingBusiness & Technology Neighborhood Leader
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Live Together
Members of the Business & Technology neighborhood live together in the Woodson Residence Hall. Here’s what to expect:
- Dedicated Neighborhood floors
- Collaboration space for Neighborhood use
- Each double occupancy room has a sink, wardrobe, dresser, and cabinet
- Full communal kitchen, student lounge, TV room, and laundry facilities
- Special neighborhood programming and activities
Grow Together
Enjoy special activities tailored to the Business & Technology neighborhood.
- Lunches with Local Business Leaders
- Net Impact Club for Sustainable Business
- 48-hr Pitch Competition
- Startup Incubator
- Math Club
- VR arcade outing
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![Marketing and Communication](https://marybaldwin.edu/wp-content/uploads/2023/07/Marketing-and-Com-Cert-1-1024x684.jpeg)
Succeed Together
The Signature program is designed to chart a clear path for your success. Whether your post-graduation goal is a dream career or advanced degree, you’ll graduate with skills highly sought after in both the workforce and academia.
MBU Graduate Programs
If you decide to continue your studies at MBU, you can expect a smooth transition into one of the following programs:
Upcoming Events
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Your Neighborhood Leader
Clayton Smith (he/him)
Program Director, Marketing, School of Business
(540) 324-3122
crsmith@marybaldwin.edu