Privacy policy


Privacy Policy 

Statement of Privacy 

Mary Baldwin University is committed to protecting the privacy of its students, alumni, donors, faculty/staff and friends. This privacy statement describes the types of personal data we collect and the policies and procedures we have implemented to safeguard it. If you have additional questions or concerns not addressed in this privacy statement, please contact

1. Automatically Gathered Information 

Similarly to most institutions on the Internet, Mary Baldwin University tracks users’ web browsing patterns to inform our understanding of how our sites are being used, unless you take steps to browse the Internet anonymously or opt-out. The generic information we collect is based on IP address, which is the location of a computer or network. 
This site uses web analytics services that use cookies to help us analyze how users use our sites. The information generated by the cookie about your use of the website includes your IP address. This information will be transmitted to and stored by the analytics service provider(s) on their server(s). They will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to Internet usage. They may also transfer this information to third parties where required to do so by law, or where such third parties process the information on their behalf. By using this website, you consent to the process of data about you by Mary Baldwin University and our analytic services provider(s) in the manner and for the purposes set out above. 

Mary Baldwin University does not sell data to third parties.

2. Cookies 

To enhance and personalize your experience, some of our webpages may use cookies. Cookies are text files that your web browser places on your computer’s hard drive to store your preferences. When using cookies, we do not store personally identifiable information within the cookie. Some Mary Baldwin University services may not work properly if cookies are disabled. 

3. Collection of Personal Information 

Mary Baldwin University collects personal information to make our web services customizable for each user. 
Your personal profile information and profile page features information you may wish to share with other site members on “Your Profile” page. Only people who are members of this site can view other members’ Profile Page(s). The only information that is automatically displayed on your Profile Page through the searchable online directory is your Title, First Name, Nickname, Birth Name, Last Name, Suffix, Country, City, State, Class Year(s), Major, Email and selected additional information. Additional information fields from “Your Profile” information, including comments, class notes, and other information you choose to share, along with any photos, will appear only if you have opted to provide those items and have also selected to have those fields visible to others. 
We may use the information you provide about you to fulfill your requests for our products, programs, and services, or to respond to your inquiries about our offerings. We sometimes use this information to communicate with you, such as to notify you when we make changes to our services, to fulfill a request by you, or to contact you about your account with us. We may also use your information for fundraising and research purposes, and/or to update internal systems. 

4. Credit Card Transactions 

Some features of this site enable credit card transactions. These features are completely voluntary to members. They include the purchasing of event registrations, merchandise purchases, online donations, membership purchases or the payment of other types of fees through the site. The operators of this site would like to assure you that measures have been taken to make such transactions secure for its users. 

5. Email and Phone Communication Management 

This site provides you with the opportunity to choose to receive email or phone communications about this site, Mary Baldwin University and its affiliated programs and organizations, as well as emails from other members. In all email and phone communications that you receive from this community, except for confirmation emails for event registrations, purchases, donations or other payments, you will be provided an unsubscribe or opt out option where you can opt out from any particular type of communication categories operated by this site. Phone numbers that we collect and the consent that we received will not be shared with any 3rd parties/affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent. This information will not be shared with any 3rd parties. 

6. Links to Other Sites 

This site contains links to other sites that may not be affiliated with Mary Baldwin University. This site, nor Mary Baldwin University is responsible for the privacy practices or the content of such Web sites, including class or program pages or social media accounts not operated/owned/recognized by Mary Baldwin University. 

7. Protection of Your Information 

Mary Baldwin University has put in place appropriate software, hardware and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. 

8. Storage of Personal Information 

Certain student records and gift transaction details must be stored permanently for auditing purposes. Otherwise, we accommodate to the best of our ability all requests to change contact and solicitation preferences. 

9. Questions and Concerns 

If you have any questions about this privacy policy, or the content or practices of our website, you may contact the Mary Baldwin University Office of Integrated Communications at or 540-887-7009.