Communications Staff

Meet the Team

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Ginny Clemenko

Senior Associate Vice President of Integrated Communications

Ginny Clemenko

Throughout her career, Ginny Clemenko has worked with leading organizations and brands to tell compelling stories that build trust and deliver against business goals. In her 18 years as a results-oriented communications professional, her work has centered on understanding audiences, shaping messages that move audiences to action, and delivering them through measurable, multi-channel programs.

She joined Mary Baldwin University (MBU) in 2017 and was part of the team that produced the “Mary Baldwin Miracle,” increasing undergraduate residential enrollment by 217% in just one year and enrolling the largest first-year class in school history. In her current role at MBU, she oversees the university’s brand marketing, public relations, digital media, and news operations, ensuring alignment of communications priorities with the university’s strategic plan.

Prior to her work in higher education, Ginny was a communications and public affairs specialist in the food, beverage, and consumer products industry. She joined MBU from Edelman, the world’s largest privately held communications marketing agency. At Edelman, she navigated complex food and nutrition issues on behalf of some of the nation’s most recognized brands.

Ginny’s food career started at the Grocery Manufacturers Association (GMA), where she managed the industry’s $18 million consumer education campaign for its nutrition labeling program Facts Up Front. Prior to GMA, she worked on a range of business policy issues at the United States Chamber of Commerce.

Ginny holds a bachelor’s degree from James Madison University and a master’s degree in public relations and issues management from Purdue University.

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Liesel Crosier

Associate Vice President of External Affairs

Liesel Crosier

#MBUfamily, if you have an interesting and important story to tell, Liesel wants to help. As AVP of External Affairs, she is the head storyteller for MBU. Liesel serves as liaison to media outlets and government agencies, develops and oversees content creation and delivery — including the MBU newsletter, magazine, and social media.

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Leighton Carruth

Senior Copywriter

Leighton Carruth

As senior copywriter, Leighton connects MBU’s core message to target audiences through words. Not the easiest task in today’s busy world where less is more and competition for people’s attention is fierce. The MBU story, however, is an important one to tell and Leighton is more than up to the challenge. Leighton’s writing and editing skills are on display in MBU news, magazine, and marketing materials.

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Nicole Goodnough

Social & Digital Media Director

Nicole Goodnough

Nicole is the voice of MBU across social channels. As digital content is the modern currency and MBU’s brand is still evolving, it’s a tricky gig. Good thing Nicole has a passion for connecting with people and storytelling. So, let’s connect. #ICYMI, what we’re building…it’s kind of a big deal — but we need you to help us do it. Send Nicole your social content and ideas at social@marybaldwin.edu.

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Melissa Martin

Project Manager

Melissa Martin

As the project manager for the Office of Integrated Communications, Melissa has a lot of juggling to do. Design calendars, production timelines, communications sequences… she balances it all and helps streamline processes to bring the MBU brand to life. Do you have a story to tell but don’t know where to start? Melissa is ready to assist, armed with her calendar and cup of coffee.

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Phoebe West

Director of Creative Strategy

Phoebe West

Phoebe provides the spark and enthusiasm for wild ideas, good food, and better design that helps fuel the creative soul of the Communications team. From graphic design to illustration and social media content, Phoebe develops visual content that delivers on the MBU brand promise of student-centered excellence.