Brooke F. Herndon
Brooke Herndon’s fundraising experience is broad and deep. Most recently, she has been a senior director with CCS, an international strategic fundraising and campaign management firm with clients across all philanthropic sectors. Previously, Herndon served as a major gifts officer for Project Hope, a global health NGO; as director of development at Grafton Integrated Health Network; and as executive director of Concern Hotline, a crisis hotline in Winchester. For the two years prior to coming to MBU, she oversaw and managed on-site strategy development for large complex fundraising campaigns, each exceeding their goals ahead of schedule.
“I am extremely excited to work with the entire Mary Baldwin community to advance our mutual goals,” Herndon said. “The mission of MBU is compelling to me, and I know that together we can garner resources tosupport our outstanding programs as well as build our endowment and pave the way to our future.”
Herndon joined MBU in January, 2017 to provide transitional support as a consultant following the departure of Sherri G. Mylott. After assisting the university in exceeding its $80 million goal of the Ever Ahead Campaign, Herndon accepted the permanent position of vice president of university advancement.
Rhonda Harwley has joined the team as Executive Assistant. Rhonda has worked in intensive environments supporting a Regional President at Wells Fargo Bank and the Secretary to the Dean at UVA Law School. As a graduate of James Madison University where she studied Business Management, Rhonda already has an appreciation and enthusiasm for higher education. She will work with many projects in addition to supporting the VP, including donor stewardship and relations. In the few short weeks since she arrived on September 15th, Rhonda has proven herself to be invaluable.
Brad Snowden joined the University Advancement Office as Director of Leadership Gifts in October. Prior to coming to Mary Baldwin, he most recently served as Senior Director of Advancement at Shenandoah University in Winchester. Over the course of his 15-year career in higher education advancement, Brad has held a number of key director-level roles in advancement at Shenandoah University. Before joining Shenandoah University, Brad was a practicing attorney focusing his law practice on corporate and individual tax planning and estate, trust and charitable planning for high net worth clients.
He will work in collaboration with University Advancement Vice President Brooke F. Herndon to provide his leadership assistance in securing transformational major and planned gifts for Mary Baldwin. He will work closely with university leadership and stakeholders in building endowment and programmatic support university-wide, in support of Mary Baldwin’s engagement with alumni and friends and in deepening university relationships in the business and professional community.
Genevieve Chandler, a native of Augusta County, joined Mary Baldwin’s advancement services team in 2014. She is responsible for overseeing gift processing, data management and reporting. Prior to coming to Mary Baldwin, Genevieve worked in public education PreK-12 and was responsible for state reporting and database management. Genevieve resides in Staunton with her husband, Clay, and they have four children, Todd, Jacklyn (MBU Class of 2017), Emily and Kieland.