Erika K. Davis is coming on board this fall as assistant vice president for online and graduate enrollment to manage and provide oversight for online and graduate admissions at Mary Baldwin University.
Most recently serving as director of adult and graduate admissions at Neumann University in Aston, Davis managed recruitment for adult undergraduate degree completion, and master’s and doctoral programs, building new enrollment, reenvisioning branding and marketing strategy, coordinating with faculty and staff offices to develop campaigns and materials, and collaborating with student affairs to create graduate student service offerings.
Working under the vice president for enrollment at MBU, Davis will be instrumental in the leadership of the admissions office and will also serve as the university’s chief coordinator of MBU regional center and community college efforts to reach prospective students and communicate the benefits of attending the university.
“As a military spouse and mother, I feel truly blessed to be joining Mary Baldwin University with my family,” Davis said. “It is an exciting time of growth and success in admissions and enrollment, and I feel the university is poised and eager to grow within the online and graduate environment. I look forward to continuing the vision of truly student-centered enrollment in the Mary Baldwin tradition.”
Davis earned an EdD in community college leadership development from Morgan State University in Baltimore; an MA from Carnegie Mellon University; and a BA from the University of Pittsburgh. She holds professional memberships in the Association for Graduate Enrollment Management and Student Affairs Administrators in Higher Education, and serves as vice president for the Pennsylvania Association of Graduate Professionals 2018–19.